I was briefed to design the company website for Healthpoint Technologies – the UK’s leading provider of digital displays in the healthcare sector. I distilled and simplified the information from the previous website, transforming the extensive stats and figures into simple animations, with clear messaging, copy and iconography.

Pushing Healthpoint’s unique all-in-one digital display solution to the fore, I streamlined the core messaging to create ‘The Healthpoint Process’: 1. ‘Screen installation’, 2. ‘Tailored messaging’, 3 ‘Bespoke content’.

I also focussed on promoting the creative content, utilising Healthpoint’s extensive client base by highlighting five star reviews, and showcasing successful recent creative and installations with the Helathpoint ‘Spotlight’ section.